Drakken Tankless Water Heaters


After developing Drakken’s new brand identity and collateral, we took on the task of developing their corporate website. The challenge we faced consisted of building a feature-rich, intuitive content management system that was simple enough for a novice user to maintain.

Beyond that, we had to deliver on the promise of building a website that served the company’s sales, operational and marketing objectives.


The result was a robust online experience that met all the strategic and functional goals while celebrating the brand’s new identity. Features like dealer finder, dynamic product content and product finder provided Drakken with new opportunities to support distribution channels and reach new customers.

Thanks to a custom content management system functions like updating product specifications, content and documentation can be done with a few clicks of a mouse.


  • Digital Strategy
  • Information Architecture
  • User Interface Design
  • Custom CMS Implementation
  • Custom WordPress Plugin Development
  • Social Media Activation