Reebok CrossFit Digital Transformation


To a successful CrossFit Gym a website is more than just a showpiece. It’s a functional piece of their everyday operations. People come to the site to get work outs, schedules and to connect with the CrossFit community.

The challenge for RhinoCo and their 5 nationwide CrossFit Boxes was to build a website that was functional enough to serve the needs of their members yet easy enough for their coaching staff to manage its content.


We delivered a best of both worlds solution by addressing operational needs and the online user experience their members were seeking. All wrapped up in a stunningly visual user interface and powered by an easy to manage content management system.

The end result was a spike in online membership sign-ups, the convenience of a scalable website and the flexibility of a content management system that took their staff just a few hours to master.


  • Online Conversion Strategy
  • Information Architecture
  • User Experience Design
  • User Interface Design
  • Custom CMS Implementation
  • Custom Back End Development